B2B SAAS AFFILIATE & PARTNERSHIP CONSULTING
Your affiliate program is running. Is it earning its keep?
I help B2B SaaS companies figure out what’s working in their affiliate programs, fix what’s holding them back, and make the channel easier to manage. From one-off projects to ongoing ownership, you work directly with me.
SOUND FAMILIAR?
A running program can still underperform.
Maybe revenue has stalled. Maybe hundreds of affiliates have signed up but only a handful bring in customers. Or maybe the channel produces revenue, but nobody has time to work out whether it justifies more investment.
Before recruiting more partners, raising commissions, or changing tools, I’d rather find out what’s actually happening. Sometimes there’s a fix worth paying for. Sometimes there isn’t.
HOW I HELP
The right amount of help for your program.
Affiliate program audit
Understand what’s working, what’s costing money, and what is actually worth fixing.
Fixed scope · 2–3 weeksImprovement project
Hands-on work to fix activation, onboarding, commissions, reporting, or program operations.
Fixed scope · 30–90 daysFractional management
Experienced ownership for teams that need someone running the channel without a full-time hire.
Monthly · Agreed capacityNeed a full outsourced team? I can help you work out what level of support makes sense and personally coordinate the right introduction.
CASE STUDY · PLUSVIBE
5× ARR
in six months after a full affiliate-program overhaul with Affilial and PartnerStack.
Fewer partners. Better incentives. More of the right behavior.
I led onboarding and partner activation, and helped clean up the existing partner base. Across the wider Affilial overhaul, monthly sales-active participation grew from about 2% to over 20%.
INDEPENDENT REFERENCES
Selected work and recognition.
Case studies, expert contributions, and industry judging where my work and perspective have been documented outside this website.
PARTNERSTACK / CASE STUDY
PlusVibe: 5× ARR in six months ↗
PartnerStack documents my role leading onboarding and activation. I also supported cleanup of the existing partner base. The wider results were a team effort.
TECHROUND / INDUSTRY JUDGING
SaaS66 2026 judging panel ↗
I served as a judge for TechRound’s 2026 SaaS66 and shared my evaluation of this year’s entries in the published winners announcement.
REWARDFUL / EXPERT CONTRIBUTION
10 SaaS growth leaders on what works ↗
Rewardful included my perspective on reactivating partners, sustainable program growth, and what changes for SaaS marketing in 2027.
EMAILVENDORSELECTION / EXPERT COMMENTARY
The best affiliate software for SaaS ↗
Contributed operator insight to its 2026 software roundup, including the reporting, segmentation, and integration capabilities that actually matter.
What I look at beyond signups.
CUSTOMERS
Are affiliates bringing in new paying customers?
COSTS
Do commissions and management costs make sense?
GROWTH
What would need to change to justify investment?
ABOUT
You hire me. I do the work.
I started in customer support, moved into customer success and partnerships at MailerLite, and now work on B2B SaaS affiliate programs independently and through Affilial. When you hire me directly, I review the data, make the recommendations, and do the agreed work. No account-team handoff.
“She’s exceptional at building partnership systems from scratch, took full ownership of multiple affiliate programs simultaneously, and consistently delivered high-quality work with minimal oversight. A strategic thinker who executes flawlessly, proactive about improving processes. She never drops the ball.”
Josh Neil · Founder, Ateliex
NOTES FROM THE WORK
What I’m thinking about lately.
How to Build an Affiliate Partner Scorecard That Actually Helps You Manage the Program
A practical affiliate partner scorecard for B2B SaaS: how to score fit, activation, revenue quality, consistency and risk without turning the program into a…
How Long Does a B2B SaaS Affiliate Program Take to Work?
There is no universal month when a B2B SaaS affiliate program starts working. Learn what controls the timeline, which early signals matter, and when…
Cold Email for Affiliate Recruitment: How I’d Actually Approach Partners
A practical B2B SaaS guide to affiliate recruitment cold email: who to contact, what to research, how to write the outreach, follow up, and…
How healthy is your affiliate program, really?
Audit the moving parts before adding another partner. Use the checklist to spot gaps in activation, tracking, commissions, partner experience and ownership.
You’ll also receive occasional B2B SaaS affiliate program notes. Unsubscribe anytime.
FAQ
The practical questions.
Who is this for?
Mostly B2B SaaS companies with an existing affiliate program, some performance history, and a reason to improve or reassess it.
Can you guarantee a return on investment?
No. We’ll agree on the cost, the evidence, and what improvement would justify the investment. But I won’t invent a revenue forecast before seeing your numbers.
Will you personally do the work?
Yes. For direct engagements, I do the agreed assessment and execution myself, with clear scope and availability.
Do I have to commit to a retainer?
No. Audits and improvement projects have a fixed scope and end date. Ongoing management is an option when it makes sense.
Your affiliate program should be easier to explain than it is right now.
Tell me what’s happening. I’ll let you know if I think I can help and what a sensible first project might look like.