B2B SAAS AFFILIATE & PARTNERSHIP CONSULTING
Affiliate programs that actually compound.
I help B2B SaaS companies fix, manage and grow affiliate programs that have outgrown “set it and forget it.” Strategy, partner growth and day-to-day program leadership, without the vanity metrics.
$7M+
affiliate-attributed revenue managed in 2026 alone
10+ years
working inside B2B SaaS
4+ years
focused on affiliate and partnerships
10K+
affiliate partners managed across dozens of programs
SOUND FAMILIAR?
The program exists. Nobody is entirely sure whether it’s performing as well as it should.
A few partners joined, then disappeared. You don’t know which relationships deserve more attention. Commission structures feel more inherited than intentional. Recruitment happens inconsistently. Activation is mostly a welcome email. Reporting tells you what happened, but not what to do next.
The program probably doesn’t need to be torn down and rebuilt. It needs clearer ownership, better systems and someone actively managing it.
HOW I HELP
Four ways to make the program work harder.
01. Program audit & strategy
A clear review of partner mix, activation, commissions, tracking, reporting and the opportunities hiding in plain sight. You leave with priorities, not a 60-page document nobody opens again.
02. Fractional program management
Ongoing ownership of strategy, recruitment, activation, partner communication, performance analysis and optimization, without hiring a full-time program lead.
03. Program design, rebuilds & migration strategy
Program structure, commission strategy, partner journeys, communication copy, asset briefs and implementation requirements, built alongside your internal or platform team.
04. Partner recruitment, growth & activation
Find better-fit partners, get new partners to first sale faster, reactivate dormant partners and develop the relationships already proving they can drive revenue.
CASE STUDY · PLUSVIBE
5× ARR
in six months after a full affiliate-program overhaul with Affilial and PartnerStack.
Fewer partners. Better incentives. More of the right behavior.
The partner roster was cut from roughly 600 to 250. I led the onboarding rebuild and the activation push. A first-sale incentive moved sales-active participation from about 2% to 18%, and the program now has more than 20% of partners driving sales each month.
The point wasn’t to make the partner count look bigger. It was to make the program healthier.
INDEPENDENT REFERENCES
Not just my word for it.
Case studies, expert contributions, and industry judging where my work and perspective have been documented outside this website.
PARTNERSTACK / CASE STUDY
PlusVibe: 5× ARR in six months ↗
PartnerStack names me as the account manager who led the onboarding rebuild and activation push, with sales-active participation rising from 2% to over 20%.
TECHROUND / INDUSTRY JUDGING
SaaS66 2026 judging panel ↗
I served as a judge for TechRound’s 2026 SaaS66 and shared my evaluation of this year’s entries in the published winners announcement.
REWARDFUL / EXPERT CONTRIBUTION
10 SaaS growth leaders on what works ↗
Rewardful included my perspective on reactivating partners, sustainable program growth, and what changes for SaaS marketing in 2027.
EMAILVENDORSELECTION / EXPERT COMMENTARY
The best affiliate software for SaaS ↗
Contributed operator insight to its 2026 software roundup, including the reporting, segmentation, and integration capabilities that actually matter.
Across multiple programs.
180%+
increase in increase in monthly affiliate revenue in roughly six months
<0.5% → 10%+
sales-active partner rate MoM, sustained after activation work
73%
increase in increase in monthly affiliate revenue in two months
ABOUT
I didn’t start in affiliate. That’s part of why I see the whole program.
My background runs through sales, client relationships, customer and technical support, migrations, customer success, partnerships and affiliate management. That makes it hard for me to look at an affiliate program as “just recruitment.” The channel only works when the economics, partner experience, tracking, positioning and day-to-day ownership work together.
“She’s exceptional at building partnership systems from scratch, took full ownership of multiple affiliate programs simultaneously, and consistently delivered high-quality work with minimal oversight. A strategic thinker who executes flawlessly, proactive about improving processes. She never drops the ball.”
Josh Neil · Founder, Ateliex
NOTES FROM THE WORK
What I’m thinking about lately.
How to Build an Affiliate Partner Scorecard That Actually Helps You Manage the Program
A practical affiliate partner scorecard for B2B SaaS: how to score fit, activation, revenue quality, consistency and risk without turning the program into a…
How Long Does a B2B SaaS Affiliate Program Take to Work?
There is no universal month when a B2B SaaS affiliate program starts working. Learn what controls the timeline, which early signals matter, and when…
Cold Email for Affiliate Recruitment: How I’d Actually Approach Partners
A practical B2B SaaS guide to affiliate recruitment cold email: who to contact, what to research, how to write the outreach, follow up, and…
How healthy is your affiliate program, really?
Audit the moving parts before adding another partner. Use the checklist to spot gaps in activation, tracking, commissions, partner experience and ownership.
FAQ
The practical questions.
Do you only work with B2B SaaS?
That is where most of my experience sits and where I’m most useful, especially for recurring-revenue products with an existing affiliate or partner motion.
Will you actually run the program?
Yes, for fractional engagements. I can own the strategy and the day-to-day operating rhythm rather than handing you a deck and disappearing.
What stage does a program need to be at?
Usually there is already an affiliate or partner motion in place, even if it is inconsistent, under-managed or difficult to evaluate.
Can you work with our existing platform or agency?
Yes. The work is usually about improving the program itself, so I can work alongside an existing platform, agency or internal team rather than replacing them by default.
Do you handle technical migrations yourself?
I lead the migration strategy, program structure, partner communications, requirements and QA. Technical implementation stays with your internal or platform team.
Do we need more affiliates?
Sometimes. But more affiliates rarely fix a weak program. I’d rather understand activation, partner quality, economics and the existing partner base before treating recruitment as the answer.
Do you work project-based or ongoing?
Both. Audits, rebuilds and migration strategy can be scoped as projects; fractional management is designed for ongoing ownership and iteration.
What do you look at first?
Partner quality, activation, economics, tracking, ownership and the operating rhythm around the program. The loudest problem is not always the actual bottleneck.
Your affiliate program should be easier to explain than it is right now.
If it’s producing something but nobody is quite sure what to fix next, that’s usually where I’m useful.