If you’re wondering how to find affiliates for a B2B SaaS product, the answer isn’t to simply open your program to everyone. Most affiliate recruitment advice boils down to setting up a form, posting it somewhere, and approving applicants. That approach can leave you with…

Affiliate Partner relationships are at the heart of successful B2B SaaS affiliate programs. Affiliate programs look passive—the premise is seductive: build the program, hand affiliates a link, and let commissions roll in while you focus elsewhere. It is a lie that kills most B2B SaaS…

I keep auditing affiliate management programs and partner hubs that look polished on the surface, then stall the moment a real partner tries to use them. The pattern is consistent enough that I can spot the problem before I even open the resource folder. Most…

B2B SaaS affiliate programs can look successful on paper while delivering very little in practice. Four thousand partners sounds like a healthy program, but in this case, it was a number that looked impressive in a dashboard and meant almost nothing. Most partners had never…

Most affiliate welcome sequences have the same problem: they’re written to inform, not to activate. Partners get a wall of links, a PDF they’ll never open, and a “good luck out there” energy — and then everyone wonders why nobody’s promoting. The right onboarding email…