Most affiliate welcome sequences have the same problem: they’re written to inform, not to activate. Partners get a wall of links, a PDF they’ll never open, and a “good luck out there” energy — and then everyone wonders why nobody’s promoting. The right onboarding email…

B2B affiliate marketing programs don’t usually have a recruitment problem. They have a dormancy problem they’ve been solving with more recruitment — which makes the underlying problem worse. If your program has hundreds or thousands of registered partners and a promotion rate that makes you…

Most SaaS affiliate programs have more dormant affiliates than active ones. If you’ve built a program, recruited partners, and watched the majority of them never make a single referral, you’re not alone — and you’re probably misdiagnosing why. SaaS affiliate program activation is the part…

Your Affiliate Program Will Collapse at Month 4 (Unless You Read This) Your affiliate program launched perfectly. But even the best SaaS marketing strategy can lose momentum when the affiliate program behind it has structural problems. Affiliates signed up. Sales came in. You felt that…