About Nicole
I’m a partnerships manager and affiliate marketing consultant with 6+ years of experience in B2B SaaS.
My career started in customer support at MailerLite, moved into customer success, and eventually landed in partnerships — which is where I’ve stayed. I left a stable role there to go independent. While at MailerLite, I managed the affiliate program through a period that generated over $5.9M in revenue, documented in a Partnero case study.
I now work with the founders of Affilial.com, an affiliate program management agency for B2B SaaS companies managing 10,000+ affiliate partners across B2B SaaS programs.
Day to day, that means managing partner programs across recruitment, onboarding, activation, and retention — across multiple clients simultaneously, on platforms like PartnerStack, Tapfiliate, and FirstPromoter.
This blog exists because most of what’s written about affiliate program management is either vendor documentation or generic advice that doesn’t reflect how programs actually work from the inside. I write from the operator’s side — specific, experience-based, and without the fluff.
Topics I cover:
– Affiliate program management (recruitment, activation, retention, commission structures)
– Partner program operations for B2B SaaS
– Cold outreach and email deliverability
– Email marketing tools and strategy
I’m based on the Costa del Sol in Spain. I do aerial arts, keep a small garden, and share my home office with four cats (Chiqui, Loki, Chorizo, and Mili) and a standard poodle named Barbie.
If you’re working on an affiliate program and want to talk through something specific, you can reach me here or grab the free audit checklist to start diagnosing the problem yourself:
