B2B SaaS Affiliate Program Audit Checklist

Description

B2B SaaS Affiliate Program Audit Checklist is a practical diagnostic tool designed to help affiliate program managers identify the areas preventing stronger affiliate activation.

The checklist evaluates four key areas:

1. Partner Fit
Evaluate whether the right affiliates are being recruited and whether their audiences and promotion channels align with the program.

2. Engagement Signals
Review affiliate activity, clicks, referrals, activation rates, and engagement patterns.

3. Program Infrastructure
Identify whether affiliates have the resources, communication, tracking, and support they need to generate their first sale.

4. Commission Structure
Evaluate whether the commission and payout structure gives affiliates a meaningful reason to stay active.

The checklist uses Yes/No questions and includes a scoring guide to help determine which area should be addressed first.